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← Meet MannyOUR STORY

Built by two kids from
manufacturing families.

We grew up around production lines, purchase orders and the people who keep them moving. Now we’re building the teammate we wish our families had.

Zach Xing and David Zhou, the founders of ManuFlow
Zach Xing (left) and David Zhou (right)
WHY WE EXIST

Everyone deserves a shot at their dream brand.

Operations shouldn’t be what stops them.

Our mission

Anyone with a great product idea should get the chance to build it. Manny takes on the busywork, so ambitious teams can do more than their headcount allows, and grow faster.

Our vision

We’re building the COO for every CPG founder. The next billion-dollar brand will scale faster than its headcount, because every person on the team can accomplish far more, with Manny running the operations and the founder making every call.

WHERE WE COME FROM

We grew up inside the CPG supply chain.

David in a lab coat and hairnet among shelves of product at his family’s silicone plant
David’s family · Silicone

The silicone in your shampoo.

David’s family makes and distributes the silicone oil in the shampoo and conditioner on your shelf. Growing up in the business, he saw how much of it ran on spreadsheets, emails, WeChat and invoices. Orders were keyed in by hand, sales were tracked in files only one person understood, and his dad stayed late to make the numbers line up.

So he automated it. The order intake and sales work that used to take 15 hours a week started running on its own, and that time went back into what mattered: better products and more accounts.

With a Bachelor’s in AI from UBC, he went on to spend four and a half years building AI software for businesses, first as a software engineer at Dyne, then as a founder at Antler, where he built AI agents for lawyers.

But he always felt he could do more for people like his dad.

Good people, spending their best hours on work that never needed a person.

David ZhouCo-founder & CEO LinkedIn
Pallets of wrapped ceramics on the floor of Zach’s family’s factory
Zach’s family · Ceramics

The mugs in your kitchen.

Zach’s family manufactures consumer goods like mugs and bakeware. He saw firsthand how much goes into making something as ordinary as the mug you drink your coffee from each morning. And when he built forecasting for the plant, he experienced the other side of the equation: the systems that are supposed to help CPG companies make decisions can become a source of failure themselves.

The data is messy. The supplier catalogs don’t match. Information lives in different places. And eventually, someone has to sit down and make sense of it.

Zach became obsessed with solving that problem.

With a Master’s in AI from Duke, he went on to build sophisticated data pipelines for enterprise companies like Wayfair, where he took some of the messiest supplier catalogs and transformed them into clean, usable information that could flow directly into retail production.

The technology was powerful. But the lesson was human.

ManuFlow should be about giving people the ability to do more of what only people can do.

Zach XingCo-founder & CTO LinkedIn
What we saw

Our families make the ingredients and products consumer brands are built on. From that side of the supply chain, we saw how much of the work that keeps a business moving still runs on spreadsheets, inboxes and manual steps.

It was hard to watch ambitious founders and operators give everything to growing their businesses, only to be held back by problems that never needed to exist.

WHAT WE BELIEVE

How we build Manny.

Three rules every workflow follows.

01

Your team stays in charge.

Manny prepares the work and brings you the call. Nothing important goes out without a yes from a person.

02

Teach once. Never again.

Every correction becomes a rule. The tenth order should be easier than the first.

03

Work where you already work.

No rip and replace. Manny sits on the inbox, portals, spreadsheets and systems you run today.

SAY HELLO

Get a free order-flow review.

A 30-minute call with the founders. We map how your orders move today, and you keep the map.

Or email founders@manuflow.ai